Old Pueblo Traders began selling Southwestern fashions, moccasins, and Native American crafts and jewelry in 1946 by direct mail. Many customers first discovered them in their retail store in Tucson, Arizona.
By the 1960’s, Old Pueblo Traders had a large, glossy catalog that was mailed to thousands of customers. By 1990 that number had grown to millions.
Over the years their focus has shifted away from crafts and jewelry to fashions and shoes.
OPT has a broad audience of baby-boomer women. OPT offers easy-care, easy-wear products at an affordable price. Old Pueblo Traders offers brand-names that the customers look for and a size selection that can’t be beat.
Their philosophy on customer service is the same as it always was. “Your satisfaction is always our first priority”. In addition, fair pricing and unique selection have won Old Pueblo Traders a loyal following.