Started in 1946 by Frederick Mellinger (the inventor of the push-up bra), Frederick’s of Hollywood was successful in creating lingerie that was sexy and made women beautiful. It was an immediate hit with actresses and models who came to rely on Frederick’s of Hollywood for the sexy glamour that embodied the Hollywood lifestyle.
Today, Frederick’s of Hollywood is still a leading trendsetter in intimate apparel, with stores in shopping malls across the US.