Collections Etc. started life over 40 years ago as a solo sheet mailer. The solo sheet was accompanied by a punch card, giving the offer a sweepstakes feel. Merchandise selection was primary, usually complemented by a themed offer.
The cost of expanding the solo sheet format became more expensive due to repeated postage increases, so the company changed to a catalog format in 1997. Extensive experimentation was performed on the format of the catalog. The single price point format of the Collections, Etc. Catalog was the result of a decision to concentrate on the ease of customer use.
The success of the Collections Etc. brand has led to the creation of more specialty brands:
Collections Etc. – whimsical gifts at value prices.
Mallory Lane – Home decor at great prices.
Nature’s Touch Catalog – Gardening Supplies & Patio Furniture.
How Helpful – Innovative solutions for everyday challenges.
Samantha’s Style Shoppe – Exclusive fashion at unbeatable prices.
